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What is E-mail Marketing?

Email marketing is a form of e-marketing that involves sending targeted, personalized messages to a list of subscribers via email. It is a cost-effective way for businesses to communicate with their target audience, promote products or services, and drive conversions.

Some examples of how businesses use email marketing include:

  • Sending newsletters: Providing subscribers with regular updates about a business or industry.
  • Promoting sales or special offers: Encouraging subscribers to take advantage of a limited-time offer.
  • Building relationships: Sending personalized messages to subscribers to build trust and loyalty.
  • Nurturing leads: Sending a series of automated emails to individuals who have expressed interest in a product or service.
  • Re-engaging inactive subscribers: Sending targeted messages to individuals who have not engaged with a business in a while.


Email marketing can be highly effective when done correctly. It allows businesses to reach their target audience directly and in a personalized way. Email marketing campaigns can be automated and easily tracked, allowing businesses to measure the success of their campaigns and make data-driven decisions. However, it’s important to respect the privacy of your email list, and only contact individuals who have opted-in to receive emails from your business.

Shiv IT Solution (one of the best digital marketing agencies in birgunj, Nepal) offers a wide range of email marketing services to help our clients make the most of this powerful marketing tool. From creating email templates and list segmentation to setting up automation and tracking campaign performance, our team of experts will work with you to create an email marketing strategy tailored to your business and goals. 

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